AVANOAvano
Brand & press

Use the mark. Please don't redraw it.

Everything a journalist, a reviewer or a researcher needs to show Avano accurately: the mark and wordmark as files, the colours and type as values, the sentences we stand behind, and the ones we never use.


01 — The mark Avano Phantom, 2026

A message bubble whose right half is already gone.

The mark is a speech bubble drawn in a single periwinkle line. Its left half is solid; its right half is a ghost at twelve percent, and the three dots inside it fade out from left to right. It says what the product does: the message exists, and the record of it is vanishing. It is one file per ground, because a pale line on a pale ground is invisible — the light-ground version uses the app's darker day gradient.

The Avano mark on a white ground: a periwinkle message bubble, its right half faded to a ghost, three dots fading inside it.

On light grounds: avano-mark-day.svg

The same mark on the app's near-black ground.

On dark grounds and inside the app: avano-mark-night.svg

The wordmark

AVANO is set in Archivo ExtraBold (800), tracked tight and compressed, with a carved edge that takes the light of whatever ground it sits on. The app renders it live, and so does this site; the file below is the same letterforms as a solid fill, for places that cannot render type.

AVANOAvano

The lockup: the mark above the wordmark, centred, the mark about six-tenths of the wordmark's cap height.


02 — Files All on the current mark

03 — Colour Two colours, two grounds

Periwinkle and terracotta, and how each ground carries them.

The app's base theme is night: periwinkle #a8c0e6 is its identity colour and terracotta #d98a7e its one warm note, both drawn to be light on a near-black ground. On white the same two hues are re-weighted for text and lines, and the light values survive as washes and blooms. Use the value that matches your ground; never use the night values as text on white, they do not pass contrast.

Night — inside the app

Periwinkle#a8c0e6The identity colour. Lines, text, the lit edge of every control.
Periwinkle, deep#6d86a6The far end of the primary button's gradient.
Terracotta#d98a7eWarnings and the one thing not yet active. Never decoration.
Ground#06070bThe app's surface. Not pure black.
Ink#eef2f8Text on the night ground.

Day — the app's light theme, and this site

Periwinkle, as ink#385f9fThe same hue at a weight that carries text on white. 6:1.
Periwinkle, lifted#4a72b8The start of the day primary button's gradient.
Terracotta, as ink#ab4536Limits and warnings as text on white.
Ground#ffffffWhite. Exactly white.
Ink#131923Text on white.

04 — Type Four faces, each with one job

The app's faces, in the app's roles.

Archivo 800 — the wordmark and the headlines
Talk to anyone.

Only at display size, only heavy, always tracked tight. It is the brand speaking, so it is not used for body text.

The platform sans — everything a person reads
Say what you actually think, to whoever you actually trust.

SF on the iPhone, Roboto on Android, Segoe on Windows: the app uses the phone's own face and so does this site. Nothing to license, nothing to ship.

Newsreader italic — the one emphasised phrase
No server keeps the list.

One warmer, lighter phrase inside a heavy headline. Never a whole paragraph.

JetBrains Mono — labels, numbers, status
RELAY SPLIT · UNKNOWN   COVER · ON   ML-KEM + SPQR

Readouts, section numbers, tags and anything that is a measurement rather than a sentence.


05 — Usage Do, and don't

Give it room. Don't shrink it past reading.

Do
  • Clear space around the mark of at least its own height on every side.
  • Minimum size of 24 pixels high on screen and 6 millimetres in print; below that the ghosted half disappears and the mark reads as a plain bubble.
  • Match the file to the ground: the day file on light, the night file on dark.
  • Call it Avano, capital A, the rest lower case in running text; AVANO only as the wordmark.
Don't
  • Recolour it, or place the night file on a light ground.
  • Redraw or retype the wordmark in another face, or re-space it.
  • Stretch, rotate, outline or add a drop shadow, glow or bevel.
  • Use a retired mark: the eclipse, the moon and the three drilled bores were earlier Avano marks and appear in older coverage. None of them is current.

06 — Words Text you can paste. Please paste it.

Three lengths, all accurate today.

We would much rather you used our words than approximated them — the approximations tend to be stronger than the truth, and we have to live with the difference.

One line 16 words

Avano builds private communication infrastructure: no accounts, no records, and a messenger that runs on it.

Fifty words 50 words

Avano is private communication infrastructure for people and organisations whose adversary is a state, not an advertiser. Relays keep nothing, the relay list is signed rather than trusted, and an identity nobody issues lives on the phone. A messenger, company networks, sovereign deployments and a developer platform run on it.

About Avano, in full 268 words

Avano builds private communication infrastructure. Encrypting what people say is a solved problem; what most networks still keep is who talked to whom, how often, and when, the map of a whole life. Avano's network is built so that the map never exists: relays hold numbered slots of sealed, same-sized blocks in memory and write nothing to a disk; the list of relays is a document signed by three keys of which a phone accepts two; each conversation's two directions are meant for two operators, so no single relay can be made to tell the whole story; and a person's identity is a post-quantum key pair made from twenty-four words on their own phone, issued by nobody and registered nowhere. The messenger is the first product on it: no phone number, no email, no account, end-to-end encryption with post-quantum protection, routed over Tor built into the app, with voice, video, groups and channels. On the same network a company can run its own relay for its own people and still be unable to read them, a government or institution can run its own sovereign deployment with its own keys on its own hardware, a developer can build bots and verify an identity from the bytes, and other operators can run relays from the published source under the published protocol, which is specified and pinned by known-answer vectors. The company holds no key, no conversation and no record for anyone, on any of them. The source is open, privacy is never sold, and everything that runs today and everything that does not is kept, with dates, on the site.

Words we stand behind
  • private communication infrastructure · metadata-private
  • no phone number, no email, no metadata to subpoena
  • end-to-end encrypted, with post-quantum protection
  • routed over Tor to RAM-only relays
  • pre-release, in active development
Words we never use — please don't either
  • untraceable
  • invisible
  • unbreakable · unhackable
  • 100% anonymous
  • military-grade

07 — Contact We would rather be checked

Ask us. We'd rather be checked.

Press

Journalists and researchers

Interviews, background, fact-checking, or a copy of an asset in a format that is not here. We would rather you got it right than got it fast. [email protected]

Everything else

General

The front door: product questions, early access, or anything that is not a story. [email protected]

What you may do with all this

Avano and the Avano mark are the names this project uses; the company that will operate it is being registered in Estonia. They are unregistered: we have neither applied for nor been granted a trademark registration, so there is no ® to add — please don't add one, here or anywhere else.

You may use these assets, unmodified, to illustrate news reporting, reviews, research and commentary about Avano. That is what this page is for and you do not need to ask. Please don't use them to imply that we endorse, sponsor or are partnered with you; incorporate them into your own logo, product name, app icon or domain; or alter them in any of the ways set out above. If you are unsure whether your use is fine, it almost certainly is — but [email protected] will confirm in a sentence.