Use the mark. Please don't redraw it.
Everything a journalist, a reviewer or a researcher needs to show Avano accurately: the mark and wordmark as files, the colours and type as values, the sentences we stand behind, and the ones we never use.
A message bubble whose right half is already gone.
The mark is a speech bubble drawn in a single periwinkle line. Its left half is solid; its right half is a ghost at twelve percent, and the three dots inside it fade out from left to right. It says what the product does: the message exists, and the record of it is vanishing. It is one file per ground, because a pale line on a pale ground is invisible — the light-ground version uses the app's darker day gradient.
On light grounds: avano-mark-day.svg
On dark grounds and inside the app: avano-mark-night.svg
The wordmark
AVANO is set in Archivo ExtraBold (800), tracked tight and compressed, with a carved edge that takes the light of whatever ground it sits on. The app renders it live, and so does this site; the file below is the same letterforms as a solid fill, for places that cannot render type.
The lockup: the mark above the wordmark, centred, the mark about six-tenths of the wordmark's cap height.
Download these. Nothing else is current.
Screenshots of the app may be used freely in coverage. If a screenshot shows a feature, please check with us first that the feature is in the build you have: pre-release screens change, and a picture is a claim like any sentence.
Periwinkle and terracotta, and how each ground carries them.
The app's base theme is night: periwinkle #a8c0e6 is its identity colour and terracotta #d98a7e its one warm note, both drawn to be light on a near-black ground. On white the same two hues are re-weighted for text and lines, and the light values survive as washes and blooms. Use the value that matches your ground; never use the night values as text on white, they do not pass contrast.
Night — inside the app
Day — the app's light theme, and this site
The app's faces, in the app's roles.
Only at display size, only heavy, always tracked tight. It is the brand speaking, so it is not used for body text.
SF on the iPhone, Roboto on Android, Segoe on Windows: the app uses the phone's own face and so does this site. Nothing to license, nothing to ship.
One warmer, lighter phrase inside a heavy headline. Never a whole paragraph.
Readouts, section numbers, tags and anything that is a measurement rather than a sentence.
Give it room. Don't shrink it past reading.
- Clear space around the mark of at least its own height on every side.
- Minimum size of 24 pixels high on screen and 6 millimetres in print; below that the ghosted half disappears and the mark reads as a plain bubble.
- Match the file to the ground: the day file on light, the night file on dark.
- Call it Avano, capital A, the rest lower case in running text; AVANO only as the wordmark.
- Recolour it, or place the night file on a light ground.
- Redraw or retype the wordmark in another face, or re-space it.
- Stretch, rotate, outline or add a drop shadow, glow or bevel.
- Use a retired mark: the eclipse, the moon and the three drilled bores were earlier Avano marks and appear in older coverage. None of them is current.
Three lengths, all accurate today.
We would much rather you used our words than approximated them — the approximations tend to be stronger than the truth, and we have to live with the difference.
Avano builds private communication infrastructure: no accounts, no records, and a messenger that runs on it.
Avano is private communication infrastructure for people and organisations whose adversary is a state, not an advertiser. Relays keep nothing, the relay list is signed rather than trusted, and an identity nobody issues lives on the phone. A messenger, company networks, sovereign deployments and a developer platform run on it.
Avano builds private communication infrastructure. Encrypting what people say is a solved problem; what most networks still keep is who talked to whom, how often, and when, the map of a whole life. Avano's network is built so that the map never exists: relays hold numbered slots of sealed, same-sized blocks in memory and write nothing to a disk; the list of relays is a document signed by three keys of which a phone accepts two; each conversation's two directions are meant for two operators, so no single relay can be made to tell the whole story; and a person's identity is a post-quantum key pair made from twenty-four words on their own phone, issued by nobody and registered nowhere. The messenger is the first product on it: no phone number, no email, no account, end-to-end encryption with post-quantum protection, routed over Tor built into the app, with voice, video, groups and channels. On the same network a company can run its own relay for its own people and still be unable to read them, a government or institution can run its own sovereign deployment with its own keys on its own hardware, a developer can build bots and verify an identity from the bytes, and other operators can run relays from the published source under the published protocol, which is specified and pinned by known-answer vectors. The company holds no key, no conversation and no record for anyone, on any of them. The source is open, privacy is never sold, and everything that runs today and everything that does not is kept, with dates, on the site.
- private communication infrastructure · metadata-private
- no phone number, no email, no metadata to subpoena
- end-to-end encrypted, with post-quantum protection
- routed over Tor to RAM-only relays
- pre-release, in active development
- untraceable
- invisible
- unbreakable · unhackable
- 100% anonymous
- military-grade
Ask us. We'd rather be checked.
Journalists and researchers
Interviews, background, fact-checking, or a copy of an asset in a format that is not here. We would rather you got it right than got it fast. [email protected]
General
The front door: product questions, early access, or anything that is not a story. [email protected]
What you may do with all this
Avano and the Avano mark are the names this project uses; the company that will operate it is being registered in Estonia. They are unregistered: we have neither applied for nor been granted a trademark registration, so there is no ® to add — please don't add one, here or anywhere else.
You may use these assets, unmodified, to illustrate news reporting, reviews, research and commentary about Avano. That is what this page is for and you do not need to ask. Please don't use them to imply that we endorse, sponsor or are partnered with you; incorporate them into your own logo, product name, app icon or domain; or alter them in any of the ways set out above. If you are unsure whether your use is fine, it almost certainly is — but [email protected] will confirm in a sentence.